Drawn from luxurious European duvets and pillows, NAU's cloud-like 650-fill down transforms progressive clothing into timeless apparel. Recent evaluation in Chile, from the streets of Santiago to the slopes of Valle Nevado, affirmed the functional benefits of the brand’s distinctive style.
NAU powers fashion with wearability well beyond deep winter.
1. The FEEL is soft but resilient, absent the sharp quills of commodity outerwear
2. The SMELL is neutral, mildly organic—without any sense of gaminess
3. The FABRIC'S HAND fits the style and construction of each garment
4. The FABRIC'S WEIGHT, once again, fits the style and construction of each garment
5. The FABRIC SMELL avoids indication of any intrusive sizing chemicals frequently present even in premium garments
6. All LININGS focus on a soft hand with zero down bleed—despite our testers’ best efforts
7. The line’s STYLE is bold and striking without being harsh for new takes on both urban and outdoor categories
8. An ASYM OFFSET on some styles is modest to avoid quirkiness while retaining NAU touches
9. Signature GARMENT STITCHING carries a "single needle" aesthetic, with double seaming as fits the style and special features
10. All CLOSURES are easy to open without being overdone for the application (e.g., snaps operate with only moderate force)
11. The ZIPPERS scale to garments to operate smoothly in wet or snowy conditions
12. Intelligent POCKETS offer useful volume without compromising the profile when filled to 2/3 capacity
13. Jacket HOODS create moderate volume with a shape conducive to headwear; bills provide reasonable weather protection; removable versions attach securely
14. Garment CUFFS continue to be a standout feature for the brand including secure and adjustable closure
15. Individual DETAILING carries a sense of humor and innovation connected to the NAU brand vibe (e.g., asym zippers, oversized zipper garages, contrasting stitching inside the women's long claret coat)
Clearly, NAU’s taking responsibility well beyond capturing the potential of previously-used down. With attention to detail starting with these fifteen noteworthy points, the price of any garment is more than justified for frequent, fashion-forward owners