Showers Pass Defies the Night: Proprietary Reflective Technology Shines Brightly

The recent InterBike industry event in Las Vegas gave smart ideas the chance to find the spotlight (even beyond the enveloping neon swirling in all directions). Showers Pass, a Portland-based company with roots in bike commuting and road performance, impressed Active Junky with this quick demo of new, integrated reflective technology. While the Neon Green styles shown won’t work for a lot of riders, the biggest news is coming for early 2017. Sublimated graphics of the top bike-friendly towns in the world appear in daylight as faint outlines on a jacket's black background. At night, when splashed by car headlights? The effect is stunning — and likely crash-preventing.