Stalking Your Steak: Single-Origin Food Now Runs With The Herd

According to a report in the Wall Street Journal, the “what’s the animal’s name?” send-up from Portlandia is becoming reality. Connecting consumers directly to the source of their burger means retailers like Whole Foods are creating supply chains that go from farm to store. Active Junky’s had experience here: Raising “Chop Shop” natural pork back in Minnesota in a small business put us directly in touch with every step in the process, direct-selling to customers (following USDA protocols, of course). Learn more by reading what Kelsey Gee and Heather Haddon had to say here.