Parents visit our sites to find well-researched information filtered into easily-understood posts with practical applications, whether they are researching new baby products or the best sleep training method. The approachable nature of our community not only attracts thoughtful, intentional parents who want the best for their families, it encourages them to stay, shop, interact and inspire each other.

Babywise centers more on reasonable and structured parenting methodologies. Our Babywise demographic centers around first-time moms ranging in age from 25-34, typically with a 3 week-3-month-old. She arrives looking for help in getting her newborn to sleep and stays for the additional wisdom she finds.

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