Sometimes you have to trust the idea that your product can create a demand. When Jack started gluing together neoprene to make vests, the market was tiny. But wetsuits let you ride longer in cold water, and suddenly Northern California became a year-round surf spot. Fast forward from 1952 to 2012, and O'Neill is a globally recognized brand specializing in beach, lifestyle, and performance apparel and accessories. Next time you need to suit up for a surfing expedition, grab an exclusive discount code or coupon from the O'Neill retailer page here and enjoy serious savings. Stay warm out in the swells!