RiverBum is all about fishing. Is the perfect day meant to be spent standing in thigh deep water? Tired of losing your flies? RiverBum has the best fly-fishing flies and equipment and they will ship you your new gear for free if you order $50 or more. If someone told you RiverBum was the place to get gear, the image of a guy standing in a river with a lot of beer, a shopping cart, and tons of stuff comes to mind. Maybe that's what they were going for. It's definitely working and their coupons are great for saving even more money.